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Turn the Camera on Yourself for a Change

Turn the Camera on Yourself for a Change

I’ve spent many hours filming executives for various purposes—internal staff videos, training videos, websites, external collateral materials, even for special effects. The script is beautifully polished. The crew is set up and ready to go. The makeup artist and hairdresser are on standby. And then the talent gets up there…and…well…er…they’re

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When to Drop the CEOs Name

When to Drop the CEO’s Name

Large organizations move slowly. It doesn’t matter how many decision-making efficiency initiatives are implemented to make the company more nimble; large companies generally still move slowly. This isn’t anyone’s fault. Large companies are like massive oil tankers. They have a lot of momentum. They can go far. They can weather

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Who do you Work for

Who Do YOU Work For?

As communications professionals, it can sometimes be difficult to figure out who we actually work for. We have so many stakeholders to keep happy, from senior leaders to staff, to the media, to various internal clients. So, recently when my career coach asked me, “Who do you work for?” I

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5 Tips to Make a Great CEO Video

5 Tips to Make a Great CEO Video

It can be tough making a CEO’s corporate video stand out. You have limited time with them. They aren’t actors. They question your approach. They don’t want to waste time on things like makeup and lighting. They haven’t rehearsed or sometimes even read the script. Here are five tips to

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