OUR METHODOLOGY

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Our Standards

All of our work is based on a series of standards and a robust process that ensures we meet our deliverables each and every time.

Tailored

Every aspect of a communications program is customized and tailored to the client’s unique needs. We never use templates or rote solutions.

Business Challenge

We always understand each detail of the business challenge before proposing solutions.

Time Expense

We never waste time or generate unnecessary expense by calling for endless meetings.

Tranparency

We practice transparency in all of our affairs.

Blend Talent

Every project is served by a customized blend of talent.

Team Member

Every team member has the best in-depth expertise, industry knowledge and innovative approaches.

Tailored

Every aspect of a communications program is customized and tailored to the client’s unique needs. We never use templates or rote solutions.

Business Challenge

We always understand each detail of the business challenge before proposing solutions.

Time Expense

We never waste time or generate unnecessary expense by calling for endless meetings.

Tranparency

We practice transparency in all of our affairs.

Blend Talent

Every project is served by a customized blend of talent.

Team Member

Every team member has the best in deep expertise, industry knowledge and innovative approaches.

Tailored

Every aspect of a communications program is customized and tailored to the client’s unique needs. We never use templates or rote solutions.

Business Challenge

We always understand each detail of the business challenge before proposing solutions.

Time Expense

We never waste time or generate unnecessary expense by calling for endless meetings.

Tranparency

We practice transparency in all of our affairs.

Blend Talent

Every project is served by a customized blend of talent.

Team Member

Every team member has the best in-depth expertise, industry knowledge and innovative approaches.

Our method

Greig Communications offers a methodology that is unique to our profession.

Research

Greig Communications begins an extensive research process that starts before the first meeting and continues to the completion of the project.

 

We research the business challenges, backgrounds of stakeholders, internal and external perceptions, financial standing, talent issues, and leadership profiles.

 

As our communication program emerges, we continue this research into understanding audience styles as well as the perceptions key stakeholders have of the existing communications.

 

Our research is so thorough that we aim to surprise and enlighten our clients with actionable feedback that can go well beyond the expectations of a single project.

Research
Greig 360

The Greig 360

A great communications program emerges from the quality of the questions we ask. Our track record of success begins with a question library developed to uncover virtually every meaningful truth about the needs of an executive, an organization, a market, or an audience.

 

Our questioning process gives all of the stakeholders the incentive to tell the truth, provide unique points-of-view as well as define their needs and expectations. Our inquiries are so thorough that we rarely need to come back and ask for more information. The outcome of our inquiry creates a virtual world that demonstrates how each issue influences the other. That outlook brings about a communications process that is respectful of every factor involved, no matter how simple or how difficult.

 

The end result allows us to develop simple, eloquent and effective messaging that fits each messenger and each audience.

The Greig Playbook

We produce “The Greig Playbook” that provides every member of the internal and external teams with guidance in preparing for, launching, and managing an effective communications program. No detail is left to chance, the playbook provides clarity to every stakeholder and team member. Every communication channel is identified. Any differing messages for various audiences are explained and provided.

 

“The Greig Playbook” removes the guesswork from any communications strategy whether it is a simple product launch or a complicated merger.

Method Page Before
Partners

Customized Collateral

Greig Communications retains a variety of strategic partners to design, develop and deliver unique marketing collateral, slides, events, videos, and websites that fit the existing or intended brand of each client.

Spokesperson Development

Preparing the spokespeople for a successful campaign is just as critical as beautifully developed content. We provide the finest in presentation skills training, individual preparedness, and coaching covering the full spectrum of mediums such as keynote speeches, key business meetings, and product and investor presentations.

 

Our aim is to help each individual presenter have a natural, personalized, and unique approach to speaking, regardless the circumstances.

Spokesperson Development
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